In fall 2023, I was approached by Isoskele, a data-marketing agency, to take on the Art Director role for a charity Twitch streaming project by the Society for the Protection of Animals (Société protectrice des animaux or SPA). It is one of the oldest and biggest association working in the field of animal protection in France and was founded in 1845.

The project had to be built up from scratch and go live in May-June 2024. My team and I came up with the name "Stream à Poils" and from there came the logo design, branding, design guidelines, illustrations, the event's website (desktop/mobile), merchandising, streaming layout and marketing assets.

The general concept is to have 3 teams (dogs, cats and unicorns) of Twitch streamers competing against each other in various video games throughout the week of the event. As you increase your team's score, your team's avatar will evolve (like a Pokemon). It also requires the participation of the audience that cheers for their favorite team through donations, social media posts, purchasing merch and sometimes getting directly in the competition during open tournaments.