Celio is one of the biggest men's clothing retail brand in France. One major aspect of their business is their collaboration with high profile IPs such as Marvel Comics/Studios, DC Comics, the Pokemon company, Toei Animation, Shueisha, Crunchyroll, F1, the NBA or the UFC. Having a significant presence in the anime/manga market, Celio is taking part to Japan Expo Paris, the largest anime/manga convention in Europe, held in July each year since 2000.

For this event, I was tasked to create the visuals for Celio's 112 m² booth. I illustrated the center reserve, the roofs of the smaller booths on the allocated space and the floor carpet. The idea was to emulate the Japanese booths and traditional shops that you would find at a Matsuri (Japanese summer festival).